Data Marketing & AI Course

A Data Marketing & AI Expert is a professional capable of analyzing and leveraging internal and external company data to optimize digital marketing strategies. Using data marketing tools, they make decisions based on reliable and concrete data, improving campaign performance and refining target audiences.

As part of their training, these professionals acquire key skills such as user data analysis, programming in Python and SQL for data manipulation, and data visualization using tools like Google Analytics and Looker Studio. They also master growth hacking and marketing automation techniques powered by AI to drive business growth and customer acquisition.

Their expertise also includes digital strategy, CRM, SEO, SEA, and a strong understanding of data protection regulations such as GDPR.

– Collect and analyze marketing data: From advertising campaigns, social media, websites, and e-commerce platforms, they process and interpret data to understand user behavior and optimize strategies.
– Present data clearly: Create interactive dashboards with tools like Google Analytics or Looker Studio, helping decision-makers track performance, identify trends, and adapt strategies.
– Identify growth opportunities: Use collected data to detect market segments, customer behaviors, and strategy enhancements using descriptive, diagnostic, predictive, and prescriptive analytics.
– Automate and optimize with AI: Implement growth hacking and tools like Zapier and Make to improve campaign efficiency and maximize customer acquisition.
– Predict trends and recommend actions: Leverage predictive analytics to forecast consumer behavior and suggest actionable steps to enhance marketing performance and ROI.

In today’s data-driven world, companies rely increasingly on data and AI to refine their strategies. Here’s why this training matters:

– Meet rising market demand: Companies see data as a strategic priority. Gaining skills in data analysis and AI makes you a highly sought-after professional.
– Unlock strong career opportunities: The field is growing rapidly, with high demand for experts in data-driven digital marketing. Roles like Marketing Data Analyst offer attractive salaries.
– Drive company growth: With skills in growth hacking, automation, and data visualization, you’ll deliver reliable, data-backed strategies that help businesses grow and stand out.
– Stay ahead of the curve: This training positions you at the forefront of digital marketing trends and opens the door to a dynamic, future-proof career.

🚀 Developed by experts: Our program was designed entirely by professionals in the field of Data Marketing Analytics, in collaboration with leading European companies. We do not use third-party providers or pre-packaged content.

Throughout the program, you’ll work on a real-world group project in data-driven digital marketing. Topics are updated monthly and reflect industry-relevant challenges. You may also propose a personal project, provided the data is accessible and approved.

Expect realistic, uncleaned data and untrained models – but your instructors are there to guide you. The project bridges theory and practice and showcases your applied skills, including:

– Communicating insights clearly
– Presenting and simplifying results
– Creating impactful dashboards

The project accounts for about one-third of your total learning time. A mentor will support and coach your group throughout. You’ll also complete a second group project during the “Web Design & Regulations” module.

Yes – the certification is issued by Sorbonne University in Paris. Upon completing the Data Marketing & AI training, you will receive an official certificate from this prestigious institution, which significantly enhances your CV for future job applications.

After you register online, our team will contact you for an introduction to DataScientest and a discussion about your background and goals. We aim to align your expectations with the right learning path.

Once your eligibility is confirmed, you’ll receive a short placement test to assess your knowledge. If your project is validated, our team will guide you through the enrollment process and help launch your training step by step.

This course is available as part of continuing professional development.

– With education voucher (Bildungsgutschein) / public funding: Registration up to 11 business days before the course start date
– Private or other funding: Registration possible until the day before the course starts, subject to availability

Yes! DataScientest is the only provider offering a hybrid model:

– 80% self-paced learning on our dedicated platform, supported by Data Scientist coaches
– 20% live online Masterclasses to combine flexibility with structure

Our teams are committed to accommodating your constraints and assisting you in finalizing your application as efficiently as possible. We will make every effort to ensure that the deadlines are kept within one week. If you are highly motivated and confident in your project, you can even complete your registration within a day!

Definitely. This program offers valuable cross-functional skills increasingly needed across industries:

– Stronger decision-making: Understand and use data strategically in any role – from product management to consulting.
– Automation & efficiency: Apply growth hacking and automation to simplify processes and focus on high-value tasks.
– Effective communication of data: Present data clearly using dashboards – valuable in project management, finance, product, and strategy roles.
– Future-readiness: With AI and data skills, you’ll be ready for digital transformation, innovation roles, or tech-forward career paths.

– Marketing Data Analyst
– Business Analyst
– Data Project Manager
– Data / BI Consultant
– Data Manager

Our training programs can be financed in various ways:

– Education voucher (Bildungsgutschein):
If you are unemployed, job-seeking, or at risk of unemployment, you may be eligible for a Bildungsgutschein from the German Employment Agency or Jobcenter. This covers the full cost of your training.

👉 [Click here to download the complete Bildungsgutschein guide]

– Self-financing:
You can also choose to cover the course fees yourself. If paying the full amount upfront is not feasible, we offer installment plans – allowing you to start your training from just €240,75/month.

– Employer-sponsored training:
If you’re currently employed, you can discuss the possibility of full or partial funding with your employer.

– Qualification Opportunities Act (Qualifizierungschancengesetz):
Introduced in 2019, this initiative supports companies in upskilling their employees and provides financial assistance. It includes partial funding of training costs and salary subsidies through the Federal Employment Agency.
It primarily targets employees affected by structural change who wish to realign their careers for the future

Absolutely. Our instructors – who are also the program designers – are available for all theoretical and practical questions.

– Live support Monday to Friday, 9:00–17:00 via a dedicated forum
– Pedagogical guidance through Slack
– Cohort managers follow your progress and will reach out if you go inactive

Yes! Our instructors are accessible and responsive throughout. A support forum and Slack community help ensure you’re never alone in your learning.

Yes. From day one, you gain access to our Career Services platform, with all essential job search resources and workshops – available even after your course ends.

– Monthly career days with sessions on interviews, salary negotiation, and career change
– Individual coaching sessions with dedicated career managers
– Expert-led workshops on imposter syndrome, networking, data-focused CVs, and LinkedIn
– Alumni Talks with insights from former students
– Visibility-boosting initiatives: CV contests, DataDays, project blogs, recruitment fairs, expert webinars, and more

A dedicated Slack channel shares all updates, job offers, and events for active job seekers

You’ll receive expert-curated newsletters from our Data Scientists, and can join monthly webinars and Data Workshops to strengthen your industry knowledge.

The DataScientest community keeps growing, with a strong alumni network. Join our dedicated LinkedIn group to connect, exchange, and stay informed.

Yes. We analyze all technical, pedagogical, and human support options to ensure you can follow the course in the best possible conditions.
Contact our disability coordinator at: [email protected]