Cloudflare launched its AI Security for Apps suite for enterprise customers on March 11, making tools to detect and block threats in artificial intelligence applications generally available. The cybersecurity company introduced custom content flagging capabilities and free “shadow AI” discovery features while announcing expanded partnerships with IBM and Wiz to strengthen enterprise AI protection across cloud platforms.
The move positions Cloudflare at the forefront of addressing critical AI security gaps as enterprises rapidly adopt generative AI applications. The suite leverages the company’s global network, which processes approximately 20% of web traffic, to identify and neutralize emerging threats targeting AI implementations across organizations.
Custom Detection and Shadow AI Discovery
Enterprise customers can now define their own sensitive categories for AI prompt detection, according to Cloudflare. The system generates relevance scores when inspecting prompts for user-specified topics such as financial securities or competitor product names. Organizations can then configure rules within Cloudflare’s Web Application Firewall to block, log, or manage requests based on corporate policies.
The company’s AI endpoint discovery feature, now free across all plan tiers, addresses a growing enterprise concern about unauthorized AI usage. Rather than relying on URL patterns, the system analyzes behavioral characteristics to identify AI applications, including product search engines and recommendation systems beyond standard chat interfaces. Discovered endpoints receive a cf-llm label visible in the Cloudflare dashboard under Security Web Assets.
The discovery capability supports standard API formats from OpenAI, Anthropic, Google Gemini, and other major providers. For paid plans, discovery runs continuously and automatically, while Free plan users can initiate scanning through their dashboard, Cloudflare stated.
Strategic Enterprise Integrations
IBM Cloud customers gain direct access to Cloudflare’s AI security services through their existing accounts via the IBM Cloud Internet Services platform. IBM selected Cloudflare to provide these capabilities, building upon their existing partnership to simplify enterprise adoption of AI security measures.
The Wiz partnership creates a unified security view across the entire AI stack. While Wiz provides discovery for models and agents within cloud infrastructure, Cloudflare delivers application-layer protection at the network edge, offering mutual customers comprehensive AI security coverage.
Cloudflare outlined plans for a prompt-learning capability that will automatically adapt to each application’s specific structure over time. The company also intends to extend the full AI Security for Apps suite beyond Enterprise customers to all plan tiers in the future, democratizing access to advanced AI security tools as artificial intelligence adoption accelerates across organizations of all sizes.
Sources
- https://blog.cloudflare.com
