{"id":181466,"date":"2025-03-24T16:53:44","date_gmt":"2025-03-24T15:53:44","guid":{"rendered":"https:\/\/liora.io\/en\/?p=181466"},"modified":"2026-02-12T11:36:07","modified_gmt":"2026-02-12T10:36:07","slug":"klaviyo-what-is-it-how-do-i-use-it","status":"publish","type":"post","link":"https:\/\/liora.io\/en\/klaviyo-what-is-it-how-do-i-use-it","title":{"rendered":"Klaviyo: What is it? How do I use it?"},"content":{"rendered":"\n

In the marketing world, e-mailing has become one of the most effective channels for boosting sales and building customer loyalty. To automate this process, many platforms like Klaviyo offer comprehensive solutions. In this article, discover Klaviyo’s features and how to use it to improve your marketing performance.<\/strong><\/p>\n\n\n\n

What is Klaviyo?<\/h2>\n\n\n\n

Klaviyo<\/strong> is a cloud-based platform that enables companies to create, automate and optimize their e-mail and SMS marketing campaigns. Designed specifically for e-commerce businesses, Klaviyo<\/strong> offers a complete range of tools for tracking visitor behavior and turning them into potential customers. Thanks to personalized messages,<\/strong> you can retarget your customers according to their actions on your site.<\/p>\n\n\n\n

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Learn to use Klaviyo<\/a><\/div>\n<\/div>\n\n\n\n

What are Klaviyo’s strengths?<\/h2>\n\n\n\n

Easy to use, Klaviyo can automate marketing campaigns<\/a>, from lead generation<\/a> to results analysis:<\/p>\n\n\n\n

Simple, efficient integration<\/h3>\n\n\n\n

Klaviyo<\/strong> can easily connect to numerous e-commerce platforms such as Shopify, WooCommerce and Magento. This integration enables users to automatically retrieve customer data and purchase behavior on their products, helping them to choose future targets for their marketing campaigns.<\/p>\n\n\n\n

Advanced segmentation<\/h3>\n\n\n\n

One of Klaviyo’s<\/strong> most powerful assets is its segmentation capability. The tool offers you the possibility of sorting your data according to several impact criteria: location, coupon use, products viewed, history, e-mail or SMS engagement, etc. You can also segment your targets using one or more tags.<\/p>\n\n\n\n

Intelligent automation<\/h3>\n\n\n\n

Klaviyo<\/strong> offers a workflow editor, enabling users of all levels to create automated campaigns in just a few clicks. Whether sending welcome emails<\/strong>, abandoned carts, product recommendations or post-purchase follow-up campaigns, Klaviyo automates it all.<\/p>\n\n\n\n

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Advanced customization<\/h3>\n\n\n\n

Designing an e-mail with Klaviyo<\/strong> couldn’t be simpler. Its drag-and-drop interface is easy to get to grips with, and includes block-based elements to build your mails in minutes. Personalization goes far beyond simply including the recipient’s name in the e-mail<\/a>. The platform allows you to create dynamic, personalized e-mails based on each customer’s actions and preferences. Using real-time behavioral data, Klaviyo<\/strong> can send special offers, product recommendations or messages tailored to each stage of the customer journey.<\/p>\n\n\n\n

In-depth analysis<\/h3>\n\n\n\n

Klaviyo provides in-depth analytics to assess the effectiveness of e-mail marketing campaigns. The platform provides dashboards to help understand open rates, click-through rates, conversions and more. Klaviyo also lets you perform A\/B tests on your marketing campaigns.<\/a><\/p>\n\n\n\n

You can then obtain information on bounce rates, unsubscribe rates, etc. If that’s not enough, the platform offers predictive analysis of your customer base to identify those likely to make a purchase. You can also connect Klaviyo to Google Analytics<\/a> to compare results or get a second opinion. This data then enables digital marketing experts to make informed decisions to improve future campaigns.<\/p>\n\n\n\n

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Training in digital marketing<\/a><\/div>\n<\/div>\n\n\n\n

How much does Klaviyo cost?<\/h2>\n\n\n\n

The cost of Klaviyo depends mainly on the number of profiles in your contact lists and whether you wish to prospect by e-mail or SMS.<\/p>\n\n\n\n

For the purposes of this presentation, we’ll just mention the prices for the e-mail rate:<\/p>\n\n\n\n