{"id":180603,"date":"2026-01-28T12:21:26","date_gmt":"2026-01-28T11:21:26","guid":{"rendered":"https:\/\/liora.io\/en\/?p=180603"},"modified":"2026-08-08T13:40:13","modified_gmt":"2026-08-08T12:40:13","slug":"brevo-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/liora.io\/en\/brevo-everything-you-need-to-know","title":{"rendered":"Brevo: Everything you need to know about this multifunctional marketing tool"},"content":{"rendered":"\n<p><strong>As the marketing landscape continues to evolve, businesses are constantly having to adapt and adopt new approaches to stand out from the crowd. In this context, email marketing, text messaging and campaign automation have emerged as key levers for effectively reaching consumers. Find out how Brevo can help optimise marketing strategies, boost customer engagement and achieve growth objectives.<\/strong><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-brevo\">What is Brevo ?<\/h2>\n\n\n<p><strong>Brevo\u00a0<\/strong> is an all-in-one solution that offers a full range of features for optimising digital marketing. It can be used to send targeted emails, automate campaigns or effectively manage contacts.<\/p>\n\n\n<p><strong>Brevo<\/strong> makes it easy to create and personalise attractive emails using an intuitive editor and predefined templates.<\/p>\n\n\n<p>The platform also enables contact lists to be segmented according to specific criteria. This makes it possible to precisely target an audience with a view to obtaining more relevant results.<\/p>\n\n\n<p>In addition,<strong> Brevo<\/strong>\u00a0offers advanced features such as detailed reports for analysing performance and integrations with other marketing tools for seamless management of your activities.<\/p>\n\n\n<p><strong>Brevo&#8217;s<\/strong> ease of use and accessibility make it a suitable solution for both small businesses and marketing professionals.<\/p>\n\n\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7441ce17 wp-block-group-is-layout-constrained\" style=\"border-left-color:#ff5c43;border-left-width:4px;border-radius:12px;background-color:#fff5f2;margin-top:32px;margin-bottom:32px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\">\n\n<p style=\"margin-top:0;margin-bottom:16px;font-size:clamp(14.642px, 0.915rem + ((1vw - 3.2px) * 0.575), 22px);font-style:normal;font-weight:600\">Related articles<\/p>\n\n\n<ul class=\"wp-block-list\" style=\"margin-top:0;margin-bottom:0;padding-left:20px\">\n<li><a href=\"https:\/\/liora.io\/en\/google-search-console-the-essential-seo-tool\" rel=\"noopener\" target=\"_blank\">Google Search Console: The essential SEO tool<\/a><\/li>\n<li><a href=\"https:\/\/liora.io\/en\/growth-marketing-definition-and-differences-from-growth-hacking\" rel=\"noopener\" target=\"_blank\">Growth Marketing: definition and differences from growth hacking<\/a><\/li>\n<li><a href=\"https:\/\/liora.io\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\" rel=\"noopener\" target=\"_blank\">AI Tools for Marketing: How can you improve your strategy? <\/a><\/li>\n<li><a href=\"https:\/\/liora.io\/en\/digital-marketing-definition-professions-training\" rel=\"noopener\" target=\"_blank\">Digital marketing: definition, professions, training<\/a><\/li>\n<\/ul>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:32px;margin-bottom:32px\"><img alt=\"Screenshot of an order confirmation email template created with Brevo, showing a structured layout including a thank-you message, dynamic placeholders for customer and delivery inf\" decoding=\"async\" height=\"1268\" loading=\"lazy\" sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/4cc05ac-Screenshot_2023-07-07_at_13.38.12-1.png\" srcset=\"https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/4cc05ac-Screenshot_2023-07-07_at_13.38.12-1.png 2560w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/4cc05ac-Screenshot_2023-07-07_at_13.38.12-1-300x149.png 300w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/4cc05ac-Screenshot_2023-07-07_at_13.38.12-1-1024x507.png 1024w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/4cc05ac-Screenshot_2023-07-07_at_13.38.12-1-768x380.png 768w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/4cc05ac-Screenshot_2023-07-07_at_13.38.12-1-1536x761.png 1536w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/4cc05ac-Screenshot_2023-07-07_at_13.38.12-1-2048x1014.png 2048w\" style=\"width:100%;height:auto\" width=\"2560\"\/><\/figure>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex is-content-justification-center wp-container-core-buttons-is-layout-5ee10de4\" style=\"margin-top:32px;margin-bottom:32px\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/liora.io\/en\/courses\/data-ai\/data-marketing\">Get to grips with all Brevo services<\/a><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-services-does-brevo-offer\">What services does Brevo offer?<\/h2>\n\n\n<h3 class=\"wp-block-heading\" id=\"emailing\"><u>Emailing<\/u><\/h3>\n\n\n<p>Brevo&#8217;s emailing function enables you to create, personalise and send effective emails to reach your target audience.<\/p>\n\n\n<p>Brevo has an intuitive editor with predefined templates and a drag-and-drop interface that will optimise the creation of attractive emails. However, there is also advanced personalisation with the use of tags to offer a personalised experience to each recipient.<\/p>\n\n\n<p>Brevo also allows you to divide contact lists into smaller groups according to specific criteria. This option makes it possible to target customers via emails in a way that is relevant and tailored to each segment.<\/p>\n\n\n<p>Finally, Brevo offers the option of automating campaigns by creating scenarios based on specific triggers and actions. This option enables users to maintain regular, personalised contact with contacts without any additional effort.<\/p>\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:32px;margin-bottom:32px\"><img alt=\"Brevo email campaign design interface with 'Image' block highlighted for adding product images. The email showcases a collection by WoodWorks, promoting a new collection with a 15%\" decoding=\"async\" height=\"800\" loading=\"lazy\" sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/fr_new_hero_image.webp\" srcset=\"https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/fr_new_hero_image.webp 1200w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/fr_new_hero_image-300x200.webp 300w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/fr_new_hero_image-1024x683.webp 1024w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/fr_new_hero_image-768x512.webp 768w\" style=\"width:100%;height:auto\" width=\"1200\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"sms-marketing-et-chat\"><u>SMS marketing et Chat<\/u><\/h3>\n\n\n<p><strong>Brevo&#8217;s<\/strong> SMS marketing and chat function offers direct and instant communication with a target audience.<\/p>\n\n\n<p>Brevo will allow you to send targeted text messages to inform and promote special offers and also send important reminders.<\/p>\n\n\n<p>There is also a system for creating a live chat on the website. Its purpose is to create personalised support in real time with visitors.<\/p>\n\n\n<p>Brevo can also <strong>automate SMS campaigns<\/strong> by creating scenarios based on specific triggers.<\/p>\n\n\n<p>In addition, the platform provides access to detailed reports for evaluating the effectiveness of SMS marketing and chat campaigns.<\/p>\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:32px;margin-bottom:32px\"><img alt=\"Brevo platform SMS campaign setup showing the 'Exp\u00e9diteur' field where the sender's name is entered (e.g., GreenYoga).\" decoding=\"async\" height=\"1406\" loading=\"lazy\" sizes=\"(max-width: 2060px) 100vw, 2060px\" src=\"https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/sms-sender_FR.png\" srcset=\"https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/sms-sender_FR.png 2060w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/sms-sender_FR-300x205.png 300w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/sms-sender_FR-1024x699.png 1024w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/sms-sender_FR-768x524.png 768w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/sms-sender_FR-1536x1048.png 1536w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/sms-sender_FR-2048x1398.png 2048w\" style=\"width:100%;height:auto\" width=\"2060\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"crm-customer-relationship-management\"><u>CRM (Customer Relationship Management)<\/u><\/h3>\n\n\n<p><strong>Brevo&#8217;s CRM function<\/strong> enables<a href=\"https:\/\/liora.io\/en\/crm-customer-relationship-management-how-does-it-work\"> effective management of customer relationships.<\/a><\/p>\n\n\n<p>This function provides users with a centralised view of customer data, giving them a complete overview. It also tracks customer interactions by recording them in order to better understand their needs.<\/p>\n\n\n<p>The <strong>CRM function also offers a sales tracking system,<\/strong> whether for monitoring the sales process, managing opportunities or analysing performance.<\/p>\n\n\n<p>Brevo allows users to automate tasks and assignments to increase efficiency.<\/p>\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:32px;margin-bottom:32px\"><img alt=\"Brevo CRM contact management interface displaying contact details with email campaigns overview, showing statistics like 100% delivery, 73% unique open rate, and 18% unique click r\" decoding=\"async\" height=\"1296\" loading=\"lazy\" sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/What-is-CRM-contact-management.png\" srcset=\"https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/What-is-CRM-contact-management.png 2560w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/What-is-CRM-contact-management-300x152.png 300w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/What-is-CRM-contact-management-1024x518.png 1024w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/What-is-CRM-contact-management-768x389.png 768w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/What-is-CRM-contact-management-1536x777.png 1536w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/What-is-CRM-contact-management-2048x1037.png 2048w\" style=\"width:100%;height:auto\" width=\"2560\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-automation\"><u>Marketing automation<\/u><\/h3>\n\n\n<p>Brevo&#8217;s Marketing Automation function enables you to automate and optimise your marketing strategy.<\/p>\n\n\n<p>This function gives users the ability to create personalised scenarios based on specific triggers to deliver a personalised experience at every stage of the customer journey.<\/p>\n\n\n<p>It will also enable advanced audience segmentation based on precise criteria to create ultra-targeted and relevant campaigns.<\/p>\n\n\n<p>It is also possible to perform lead nurturing to guide prospects towards conversion.<\/p>\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:32px;margin-bottom:32px\"><img alt=\"Brevo email marketing automation dashboard showing the interface to create a custom automation or choose from pre-built workflows like abandoned cart, product purchase, marketing a\" decoding=\"async\" height=\"1938\" loading=\"lazy\" sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/Email-marketing-automation-software.png\" srcset=\"https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/Email-marketing-automation-software.png 2560w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/Email-marketing-automation-software-300x227.png 300w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/Email-marketing-automation-software-1024x775.png 1024w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/Email-marketing-automation-software-768x581.png 768w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/Email-marketing-automation-software-1536x1163.png 1536w, https:\/\/liora.io\/app\/uploads\/sites\/9\/2024\/03\/Email-marketing-automation-software-2048x1551.png 2048w\" style=\"width:100%;height:auto\" width=\"2560\"\/><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"who-is-brevo-for\">Who is Brevo for?<\/h2>\n\n\n<p>Brevo is aimed at all businesses, from entrepreneurs to large organisations, with a focus on simplicity and accessibility in digital marketing. Whether you are a start-up, SME, association or large company, Brevo offers features tailored to your needs. What&#8217;s more, small organisations and associations can benefit from Sendinblue&#8217;s features free of charge, making it an attractive solution for all types of business.<\/p>\n\n\n<p><strong>Brevo <\/strong>is an all-in-one solution that simplifies and optimises digital marketing for all businesses. With its targeted email, SMS marketing, CRM and marketing automation functionalities, Brevo offers an accessible and effective approach to strengthening customer engagement. Whatever the size of the business, Brevo helps users achieve their growth objectives thanks to its ease of use and advanced features.<\/p>\n\n\n<p>If you&#8217;d like to learn more about email marketing, SMS text messaging, campaign automation and data tools in general, check out our Data Marketing training course on Liora!<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex is-content-justification-center wp-container-core-buttons-is-layout-5ee10de4\" style=\"margin-top:32px;margin-bottom:32px\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/liora.io\/en\/courses\/data-ai\/data-marketing\">Discover our Data Marketing training course<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>As the marketing landscape continues to evolve, businesses are constantly having to adapt and adopt new approaches to stand out from the crowd. In this context, email marketing, text messaging and campaign automation have emerged as key levers for effectively reaching consumers. Find out how Brevo can help optimise marketing strategies, boost customer engagement and achieve growth objectives.<\/p>\n","protected":false},"author":78,"featured_media":195601,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[2435],"class_list":["post-180603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts\/180603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/comments?post=180603"}],"version-history":[{"count":5,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts\/180603\/revisions"}],"predecessor-version":[{"id":210297,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts\/180603\/revisions\/210297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/media\/195601"}],"wp:attachment":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/media?parent=180603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/categories?post=180603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}