{"id":180491,"date":"2024-02-27T17:47:10","date_gmt":"2024-02-27T16:47:10","guid":{"rendered":"https:\/\/liora.io\/en\/?p=180491"},"modified":"2026-02-06T08:29:25","modified_gmt":"2026-02-06T07:29:25","slug":"decoding-adobe-campaign-purpose-users-and-benefits","status":"publish","type":"post","link":"https:\/\/liora.io\/en\/decoding-adobe-campaign-purpose-users-and-benefits","title":{"rendered":"Decoding Adobe Campaign: Purpose, Users, and Benefits"},"content":{"rendered":"<p><strong>In the digital age, it&#8217;s easy to imagine that old-fashioned prospecting methods such as mail are now outdated. However, studies show that 69% of those surveyed still read these promotional mailings on a daily basis. In order to combine offline and online marketing, Adobe has created Adobe Campaign, a multi-channel automated marketing platform.<\/strong><\/p>\t\t\n\t\t<p>Find out more about this automatic, customizable solution in this article.<\/p>\t\t\n\t\t\t<h3>What is Adobe Campaign?<\/h3>\t\t\n\t\t<p><strong>Adobe Campaign<\/strong> is a service in the Adobe Experience Cloud suite that translates into a multi-channel marketing automation platform. Thanks to it, marketing teams can organize campaigns on different off &amp; online media such as: emailing, SMS, mail, etc.<\/p><p>But the platform also has other features to suit your needs. By choosing between <strong>Adobe Campaign Standard (ACS)<\/strong> and <strong>Adobe Campaign Classic (ACC),<\/strong> companies will have access to a catalog of predefined options.<\/p><p>In its entirety, AC offers the possibility of optimizing the customer experience to the full by creating ultra-personalized marketing contacts. The platform also provides reports before, during and after the campaign, to ensure that maximum information is obtained.<\/p><p>It is also possible to consult AC from your phone with the cloud option.<\/p>https:\/\/www.youtube.com\/watch?v=UdKk8blOPUQ\t\t\n\t\t\t<h3>What are the differences between ACS and ACC?<\/h3>\t\t\n\t\t<p><strong>Adobe Campaign Standard (ACS)<\/strong> is the cloud version of the platform, accessible on any device or browser. It meets simple marketing needs such as the creation of contact templates (e-mail, SMS, push notifications, mail, in-app messages), customer profile lists, marketing activity tracking, etc.<\/p><p><strong>Adobe Campaign Classic (ACC),<\/strong> on the other hand, is a complete ACC solution with more advanced functionalities, accessible as distributed software on a client server.<\/p>\t\t\n\t\t\t\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex is-content-justification-center\"><div class=\"wp-block-button \"><a class=\"wp-block-button__link wp-element-button \" href=\"\/en\/courses\/data-ai\/\">Training in digital marketing<\/a><\/div><\/div>\n\n\t\t\t<h3>How much does Adobe Campaign cost?<\/h3>\t\t\n\t\t<p><strong>Adobe Campaign<\/strong> offers a scalable quote based on a precise price scale. Depending on the number of active customer profiles, the marketing channels you choose and the features you need, Adobe will propose a price that suits the needs of each user.<\/p><p><a href=\"https:\/\/liora.io\/en\/google-partners-with-adobe-for-a-more-ethical-image-generation\">You&#8217;re now fully aware of all the possibilities offered by Adobe Campaign<\/a>, Adobe&#8217;s marketing automation platform. If you&#8217;re looking for new data marketing solutions or training in this field, don&#8217;t hesitate to consult our articles or our <a href=\"https:\/\/liora.io\/en\/data-analyst-everything-you-need-to-know-about-the-job\">data marketing training at Liora.<\/a><\/p>\t\t\n\t\t\t\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex is-content-justification-center\"><div class=\"wp-block-button \"><a class=\"wp-block-button__link wp-element-button \" href=\"\/en\/courses\/data-ai\/\">Discover our Data Marketing training<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the digital age, it&#8217;s easy to imagine that old-fashioned prospecting methods such as mail are now outdated. However, studies show that 69% of those surveyed still read these promotional mailings on a daily basis. In order to combine offline and online marketing, Adobe has created Adobe Campaign, a multi-channel automated marketing platform. Find out [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":180494,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[2435],"class_list":["post-180491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts\/180491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/comments?post=180491"}],"version-history":[{"count":1,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts\/180491\/revisions"}],"predecessor-version":[{"id":206042,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts\/180491\/revisions\/206042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/media\/180494"}],"wp:attachment":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/media?parent=180491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/categories?post=180491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}