{"id":180121,"date":"2024-06-03T22:29:49","date_gmt":"2024-06-03T21:29:49","guid":{"rendered":"https:\/\/liora.io\/en\/?p=180121"},"modified":"2026-02-06T07:59:09","modified_gmt":"2026-02-06T06:59:09","slug":"marketing-analytics-80-of-consumers-willing-to-share-their-data","status":"publish","type":"post","link":"https:\/\/liora.io\/en\/marketing-analytics-80-of-consumers-willing-to-share-their-data","title":{"rendered":"Marketing Analytics: 80% of Consumers Willing to Share Their Data"},"content":{"rendered":"<style>\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p><strong>Marketing analytics has a bright future ahead of it. According to a study conducted by Formation.ai, more than four out of five consumers are willing to share their personal data with a brand to take advantage of ad targeting and other tailor-made personalization options&#8230;<\/strong><\/p>\t\t\n\t\t<p>In the space of just a few years, privacy and data protection have come to occupy an important place in public debate in Europe and the USA. Consumers now seem more concerned about their privacy, and <strong>many activists are campaigning to defend their rights.<\/strong><\/p><p>However, contrary to what the uproar of &#8220;<strong>Data Privacy<\/strong>&#8221; advocates might suggest, most consumers are not really reluctant to share their data. At least across the Atlantic&#8230;<\/p><p>This is the finding of an extensive survey conducted by Formation.ai, a San Francisco-based startup developing an <a href=\"https:\/\/liora.io\/en\/codesquire-all-about-ai-as-a-programming-assistant\">AI-based<\/a> personalization platform. The &#8220;Brand Loyalty: the Need for Hyper-Individualisation&#8221; study surveyed 2,000 US consumers during the first quarter of 2020.<\/p><p>Survey participants were asked primarily about their feelings regarding brand loyalty. However, their answers revealed that most had only subscribed to between one and three loyalty programs. A program needs to offer real benefits to win over customers. Moreover, 77% consider that companies are not doing enough to acquire this loyalty.<\/p><p>In addition, the survey confirms that personalization is now essential to capitalize on customer loyalty. In fact, 79% of those questioned believe that their loyalty to a brand is proportional to the degree of personalization it offers.<\/p><p>To benefit from the advantages of personalization, 81% of consumers say they are prepared to share personal information. And up to 83% of them are more inclined to share data if the brand is transparent about how this data is used.<\/p>\t\t\n\t\t\t<h3>Marketing Analytics: consumers are keen on personalization, but reluctant to share their health data<\/h3>\t\t\n\t\t<p>At present, however, this <strong>personalization strategy<\/strong> does not yet seem to be massively adopted by companies. Only 20% of those surveyed feel they receive emails &#8220;extremely frequently&#8221; with content specifically related to their lifestyle, interests or previous purchases.<\/p><p>Similarly, 18% feel they &#8220;extremely frequently&#8221; receive marketing emails featuring content so unique and relevant to their needs that they feel recognized as individuals. In short, personalization efforts are not yet fully perceived by consumers.<\/p><p>Beyond personalization options,<strong> it&#8217;s loyalty programs that attract consumers.<\/strong> In fact, 73% say they are more likely to engage with a brand that offers such a program. In fact, the implementation of a loyalty program by a company could be the key to obtaining even more data from its customers&#8230;<\/p><p>However<strong>, depending on a company&#8217;s sector of activity,<\/strong> consumers may be more reluctant to share their data. So even the benefits of advertising targeting are not enough to encourage the sharing of<a href=\"https:\/\/liora.io\/en\/data-science-and-healthcare-the-impact-on-medicine\"><strong> highly sensitive information such as health data.<\/strong><\/a><\/p><p>In conclusion, product and service personalization options and loyalty programs can encourage consumers to share their personal data with a brand.<\/p><p>However, a certain amount of mistrust surrounds certain types of data, and companies need to reassure consumers by <strong>being transparent about how this information is processed and stored.<\/strong><\/p>\t\t\n\t\t\t\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex is-content-justification-center\"><div class=\"wp-block-button \"><a class=\"wp-block-button__link wp-element-button \" href=\"\/formation\/data-ia\/\">Master marketing analytics with Liora<\/a><\/div><\/div>\n\n\t\t<p>Data is a precious resource, increasingly coveted by companies. To find out more on this subject, take a look at our<a href=\"https:\/\/liora.io\/en\/growth-marketing-definition-and-differences-from-growth-hacking\"> dossiers on Data Marketing<\/a> and Sentiment Analysis.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing analytics has a bright future ahead of it. According to a study conducted by Formation.ai, more than four out of five consumers are willing to share their personal data with a brand to take advantage of ad targeting and other tailor-made personalization options&#8230; In the space of just a few years, privacy and data [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":180123,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[2433],"class_list":["post-180121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-ai"],"acf":[],"_links":{"self":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts\/180121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/comments?post=180121"}],"version-history":[{"count":1,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts\/180121\/revisions"}],"predecessor-version":[{"id":205707,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/posts\/180121\/revisions\/205707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/media\/180123"}],"wp:attachment":[{"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/media?parent=180121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liora.io\/en\/wp-json\/wp\/v2\/categories?post=180121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}